On Comparing Alternative Advertising Policies of Pulsation

Hani I. Mesak; Ali F. Darrat

doi:10.1111/j.1540-5915.1992.tb00405.x

On Comparing Alternative Advertising Policies of Pulsation

Hani I. Mesak
, Ali F. Darrat

Marketing and Analysis

Louisiana Tech University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Decision Sciences
Volume	23
Issue number	3
DOIs	https://doi.org/10.1111/j.1540-5915.1992.tb00405.x
State	Published - May 1 1992

Disciplines

Economics
Public Relations and Advertising

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10.1111/j.1540-5915.1992.tb00405.xLicense: Unspecified

Cite this

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title = "On Comparing Alternative Advertising Policies of Pulsation",

author = "Mesak, \{Hani I.\} and Darrat, \{Ali F.\}",

note = "College of Administration and Business, Louisiana Tech University, P.O. Box 10318, Ruston, LA 71272-0046 Hani I. Mesak is Associate Professor of Quantitative Analysis at the College of Administration and Business, Louisiana Tech University. He eamed his Ph.D. degree in operations research from the University of Pennsylvania.",

year = "1992",

month = may,

day = "1",

doi = "10.1111/j.1540-5915.1992.tb00405.x",

language = "American English",

volume = "23",

journal = "Decision Sciences",

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TY - JOUR

T1 - On Comparing Alternative Advertising Policies of Pulsation

AU - Mesak, Hani I.

AU - Darrat, Ali F.

N1 - College of Administration and Business, Louisiana Tech University, P.O. Box 10318, Ruston, LA 71272-0046 Hani I. Mesak is Associate Professor of Quantitative Analysis at the College of Administration and Business, Louisiana Tech University. He eamed his Ph.D. degree in operations research from the University of Pennsylvania.

PY - 1992/5/1

Y1 - 1992/5/1

UR - http://onlinelibrary.wiley.com/doi/10.1111/j.1540-5915.1992.tb00405.x/abstract

U2 - 10.1111/j.1540-5915.1992.tb00405.x

DO - 10.1111/j.1540-5915.1992.tb00405.x

M3 - Article

VL - 23

JO - Decision Sciences

JF - Decision Sciences

IS - 3

ER -

On Comparing Alternative Advertising Policies of Pulsation

Disciplines

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