On deriving and validating comparative statics of a symmetric model of advertising competition

Hani I. Mesak

doi:10.1016/S0305-0548(02)00107-7

On deriving and validating comparative statics of a symmetric model of advertising competition

Hani I. Mesak

Marketing and Analysis

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1791-1806
Number of pages	16
Journal	Computers and Operations Research
Volume	30
Issue number	12
DOIs	https://doi.org/10.1016/S0305-0548(02)00107-7
State	Published - Oct 2003

ASJC Scopus Subject Areas

General Computer Science
Modeling and Simulation
Management Science and Operations Research

Keywords

Advertising
Game theory
Market-share attraction models
Sensitivity analysis

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title = "On deriving and validating comparative statics of a symmetric model of advertising competition",

keywords = "Advertising, Game theory, Market-share attraction models, Sensitivity analysis",

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language = "English",

volume = "30",

pages = "1791--1806",

journal = "Computers and Operations Research",

issn = "0305-0548",

number = "12",

}

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T1 - On deriving and validating comparative statics of a symmetric model of advertising competition

AU - Mesak, Hani I.

PY - 2003/10

Y1 - 2003/10

KW - Advertising

KW - Game theory

KW - Market-share attraction models

KW - Sensitivity analysis

U2 - 10.1016/S0305-0548(02)00107-7

DO - 10.1016/S0305-0548(02)00107-7

M3 - Article

SN - 0305-0548

VL - 30

SP - 1791

EP - 1806

JO - Computers and Operations Research

JF - Computers and Operations Research

IS - 12

ER -

On deriving and validating comparative statics of a symmetric model of advertising competition

ASJC Scopus Subject Areas

Keywords

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Cite this