| Original language | English |
|---|---|
| Pages (from-to) | 25-42 |
| Number of pages | 18 |
| Journal | Decision Sciences |
| Volume | 16 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 1985 |
ASJC Scopus Subject Areas
- General Business,Management and Accounting
- Strategy and Management
- Information Systems and Management
- Management of Technology and Innovation
Keywords
- Advertising
- Marketing Research
- Optimal Control
Fingerprint
Dive into the research topics of 'ON MODELING ADVERTISING PULSING DECISIONS'. Together they form a unique fingerprint.Cite this
- APA
- Standard
- Harvard
- Vancouver
- Author
- BIBTEX
- RIS