On modeling the advertising-operations interface under asymmetric competition

Hani I. Mesak; Abdullahel Bari; Michael S. Luehlfing; Fei Han

doi:10.1016/j.ejor.2014.07.009

On modeling the advertising-operations interface under asymmetric competition

Hani I. Mesak
, Abdullahel Bari
, Michael S. Luehlfing
, Fei Han

College of Business and Technology
United States Department of Agriculture

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	278-291
Number of pages	14
Journal	European Journal of Operational Research
Volume	240
Issue number	1
DOIs	https://doi.org/10.1016/j.ejor.2014.07.009
State	Published - Jan 1 2015

ASJC Scopus Subject Areas

General Computer Science
Modeling and Simulation
Management Science and Operations Research
Information Systems and Management

Keywords

Advertising endogeneity
Economic order quantity
Market-share attraction models
Sensitivity analysis
Supermodular games

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10.1016/j.ejor.2014.07.009

Cite this

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title = "On modeling the advertising-operations interface under asymmetric competition",

keywords = "Advertising endogeneity, Economic order quantity, Market-share attraction models, Sensitivity analysis, Supermodular games",

author = "Mesak, \{Hani I.\} and Abdullahel Bari and Luehlfing, \{Michael S.\} and Fei Han",

note = "Using a market share attraction structure of advertising competition and following a supermodular game approach, this article demonstrates for an asym...",

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doi = "10.1016/j.ejor.2014.07.009",

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AU - Mesak, Hani I.

AU - Bari, Abdullahel

AU - Luehlfing, Michael S.

AU - Han, Fei

N1 - Using a market share attraction structure of advertising competition and following a supermodular game approach, this article demonstrates for an asym...

PY - 2015/1/1

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KW - Advertising endogeneity

KW - Economic order quantity

KW - Market-share attraction models

KW - Sensitivity analysis

KW - Supermodular games

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DO - 10.1016/j.ejor.2014.07.009

M3 - Article

SN - 0377-2217

VL - 240

SP - 278

EP - 291

JO - European Journal of Operational Research

JF - European Journal of Operational Research

IS - 1

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On modeling the advertising-operations interface under asymmetric competition

ASJC Scopus Subject Areas

Keywords

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