On optimum advertising pulsing decisions in a non-stationary market

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	421-435
Number of pages	15
Journal	Computers and Operations Research
Volume	12
Issue number	5
DOIs	https://doi.org/10.1016/0305-0548(85)90015-2
State	Published - 1985
Externally published	Yes

ASJC Scopus Subject Areas

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title = "On optimum advertising pulsing decisions in a non-stationary market",

author = "Mesak, \{Hani I.\}",

year = "1985",

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JO - Computers and Operations Research

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