@article{fde354ab61a14b82b93100a8521cf87a,
title = "On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection",
keywords = "Customers' defection, diffusion of subscription-based services, endogeneity, marketing-mix variables, state-space econometrics",
author = "Mesak, \{Hani I.\} and \{Patrick Scott\}, C. and Abdullahel Bari",
note = "Publisher Copyright: {\textcopyright} 1988-2012 IEEE.",
year = "2024",
doi = "10.1109/TEM.2022.3159251",
language = "English",
volume = "71",
pages = "2212--2225",
journal = "IEEE Transactions on Engineering Management",
issn = "0018-9391",
}