@article{37bfdf806aab4687b18e3ab4f6a052b1,
title = "On the impact of initial performance on the effectiveness of advertising pulsation policies",
author = "Mesak, \{H I\}",
note = "H I Mesak Using a modified version of a Vidale-Wolfe model, proposed by Little, this paper examines the impact of initial sales rate on the performance of a variety of discrete, piecewise-continuous advertising policies for a finite planning horizon.",
year = "2002",
month = nov,
day = "1",
doi = "10.1057/palgrave.jors.2601449",
language = "American English",
volume = "53",
journal = "Journal of the Operational Research Society",
number = "11",
}