On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition

Hani I. Mesak; Abdullahel Bari; Rob Blackstock

doi:10.1016/j.ijpe.2016.06.028

On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition

Hani I. Mesak
, Abdullahel Bari
, Rob Blackstock

College of Business and Technology

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	38-47
Number of pages	10
Journal	International Journal of Production Economics
Volume	180
DOIs	https://doi.org/10.1016/j.ijpe.2016.06.028
State	Published - Oct 1 2016

ASJC Scopus Subject Areas

General Business,Management and Accounting
Economics and Econometrics
Management Science and Operations Research
Industrial and Manufacturing Engineering

Keywords

Advertising
Comparative statics
Economic order quantity
Market share attraction models
Pricing
Supermodular games

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Cite this

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title = "On the robustness and strategic implications of a parsimonious advertising {\textendash} inventory competitive model with extensions to pricing competition",

keywords = "Advertising, Comparative statics, Economic order quantity, Market share attraction models, Pricing, Supermodular games",

author = "Mesak, \{Hani I.\} and Abdullahel Bari and Rob Blackstock",

note = "Publisher Copyright: {\textcopyright} 2016",

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doi = "10.1016/j.ijpe.2016.06.028",

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AU - Mesak, Hani I.

AU - Bari, Abdullahel

AU - Blackstock, Rob

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KW - Advertising

KW - Comparative statics

KW - Economic order quantity

KW - Market share attraction models

KW - Pricing

KW - Supermodular games

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DO - 10.1016/j.ijpe.2016.06.028

M3 - Article

SN - 0925-5273

VL - 180

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EP - 47

JO - International Journal of Production Economics

JF - International Journal of Production Economics

ER -

On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition

ASJC Scopus Subject Areas

Keywords

Access to Document

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