On the superiority of pulsing under a concave advertising market potential function

Hani I. Mesak; T. Selwyn Ellis

doi:10.1016/j.ejor.2008.01.023

On the superiority of pulsing under a concave advertising market potential function

Hani I. Mesak
, T. Selwyn Ellis

Marketing and Analysis

Louisiana Tech University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	608-627
Number of pages	20
Journal	European Journal of Operational Research
Volume	194
Issue number	2
DOIs	https://doi.org/10.1016/j.ejor.2008.01.023
State	Published - Apr 16 2009

ASJC Scopus Subject Areas

General Computer Science
Modeling and Simulation
Management Science and Operations Research
Information Systems and Management

Keywords

Advertising pulsation
Marketing
Optimization
Regression

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Cite this

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title = "On the superiority of pulsing under a concave advertising market potential function",

keywords = "Advertising pulsation, Marketing, Optimization, Regression",

author = "Mesak, \{Hani I.\} and Ellis, \{T. Selwyn\}",

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language = "English",

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T1 - On the superiority of pulsing under a concave advertising market potential function

AU - Mesak, Hani I.

AU - Ellis, T. Selwyn

PY - 2009/4/16

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KW - Advertising pulsation

KW - Marketing

KW - Optimization

KW - Regression

U2 - 10.1016/j.ejor.2008.01.023

DO - 10.1016/j.ejor.2008.01.023

M3 - Article

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EP - 627

JO - European Journal of Operational Research

JF - European Journal of Operational Research

IS - 2

ER -

On the superiority of pulsing under a concave advertising market potential function

ASJC Scopus Subject Areas

Keywords

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