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Opinion leadership in a digital age: The rise of nano and micro-influencers

  • Kozminski University
  • MICA, India

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number102328
JournalTelematics and Informatics
Volume102
DOIs
StatePublished - Oct 2025

ASJC Scopus Subject Areas

  • Communication
  • Computer Networks and Communications
  • Electrical and Electronic Engineering
  • Law

Keywords

  • Authenticity
  • Follower engagement
  • Instagram marketing
  • Nano- and micro-influencers
  • Opinion leadership
  • Social media influencers

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