Optimal advertising pulsation policy for a discrete model of advertising competition

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	1281-1286
Number of pages	6
State	Published - 2003
Event	34th Annual Meeting of the Decision Sciences Institute - Washington, DC, United States Duration: Nov 22 2003 → Nov 25 2003

Conference	34th Annual Meeting of the Decision Sciences Institute
Country/Territory	United States
City	Washington, DC
Period	11/22/03 → 11/25/03

ASJC Scopus Subject Areas

@conference{12fc51224d0f479d8d1666a10049b4ec,

title = "Optimal advertising pulsation policy for a discrete model of advertising competition",

keywords = "Advertising, Competition, Dynamic Programming, Pulsation",

author = "Mesak, \{Hani I.\} and Hongkai Zhang",

year = "2003",

language = "English",

pages = "1281--1286",

note = "34th Annual Meeting of the Decision Sciences Institute ; Conference date: 22-11-2003 Through 25-11-2003",

}

TY - CONF

T1 - Optimal advertising pulsation policy for a discrete model of advertising competition

AU - Mesak, Hani I.

AU - Zhang, Hongkai

PY - 2003

Y1 - 2003

KW - Advertising

KW - Competition

KW - Dynamic Programming

KW - Pulsation

UR - https://www.scopus.com/pages/publications/0442325492

UR - https://www.scopus.com/pages/publications/0442325492#tab=citedBy

M3 - Paper

AN - SCOPUS:0442325492

SP - 1281

EP - 1286

T2 - 34th Annual Meeting of the Decision Sciences Institute

Y2 - 22 November 2003 through 25 November 2003

ER -