@article{b907e7a595284b8aa499d614804e9ef7,
title = "Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach",
keywords = "Differential games, FPS and CDG dynamic models, Marketing-mix, Maximum principle, OR in marketing",
author = "Mesak, \{Hani I.\} and Abdullahel Bari and Ellis, \{T. Selwyn\}",
note = "Publisher Copyright: {\textcopyright} 2019 Elsevier B.V.",
year = "2020",
month = jan,
day = "16",
doi = "10.1016/j.ejor.2019.07.040",
language = "English",
volume = "280",
pages = "764--777",
journal = "European Journal of Operational Research",
issn = "0377-2217",
number = "2",
}