Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption

Hani I. Mesak; Abdullahel Bari; Barry J. Babin; Laura M. Birou; Anthony Jurkus

doi:10.1016/j.ejor.2010.12.010

Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption

Hani I. Mesak
, Abdullahel Bari
, Barry J. Babin
, Laura M. Birou
, Anthony Jurkus

Marketing and Analysis

Troy University
Louisiana Tech University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	642-649
Number of pages	8
Journal	European Journal of Operational Research
Volume	211
Issue number	3
DOIs	https://doi.org/10.1016/j.ejor.2010.12.010
State	Published - Jun 16 2011

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

ASJC Scopus Subject Areas

General Computer Science
Modeling and Simulation
Management Science and Operations Research
Information Systems and Management

Keywords

Advertising
Marketing
New subscriber services
Optimal control theory
Regression
Service cost learning

Access to Document

10.1016/j.ejor.2010.12.010License: Unspecified

Cite this

@article{a38d31a20d9e41fdba79fee430dff0be,

title = "Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption",

keywords = "Advertising, Marketing, New subscriber services, Optimal control theory, Regression, Service cost learning",

author = "Mesak, \{Hani I.\} and Abdullahel Bari and Babin, \{Barry J.\} and Birou, \{Laura M.\} and Anthony Jurkus",

year = "2011",

month = jun,

day = "16",

doi = "10.1016/j.ejor.2010.12.010",

language = "English",

volume = "211",

pages = "642--649",

journal = "European Journal of Operational Research",

issn = "0377-2217",

number = "3",

}

TY - JOUR

T1 - Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption

AU - Mesak, Hani I.

AU - Bari, Abdullahel

AU - Babin, Barry J.

AU - Birou, Laura M.

AU - Jurkus, Anthony

PY - 2011/6/16

Y1 - 2011/6/16

KW - Advertising

KW - Marketing

KW - New subscriber services

KW - Optimal control theory

KW - Regression

KW - Service cost learning

U2 - 10.1016/j.ejor.2010.12.010

DO - 10.1016/j.ejor.2010.12.010

M3 - Article

SN - 0377-2217

VL - 211

SP - 642

EP - 649

JO - European Journal of Operational Research

JF - European Journal of Operational Research

IS - 3

ER -

Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption

UN SDGs

ASJC Scopus Subject Areas

Keywords

Access to Document

Fingerprint

Cite this