Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract

Louis J. Zmich; Mya P. Groza; Mark D. Groza

doi:10.1007/978-3-030-89883-0_124

Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract

Louis J. Zmich
, Mya P. Groza
, Mark D. Groza

Marketing and Analysis

Northern Illinois University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	487-488
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-89883-0_124
State	Published - 2022

Publication series

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Intellectual stimulation
Organizational innovativeness
Sales performance
Sales-firm integration

Access to Document

10.1007/978-3-030-89883-0_124

Cite this

Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract. / Zmich, Louis J.; Groza, Mya P.; Groza, Mark D.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. p. 487-488 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Zmich, LJ, Groza, MP & Groza, MD 2022, Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 487-488. https://doi.org/10.1007/978-3-030-89883-0_124

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author = "Zmich, \{Louis J.\} and Groza, \{Mya P.\} and Groza, \{Mark D.\}",

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KW - Organizational innovativeness

KW - Sales performance

KW - Sales-firm integration

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PB - Springer Nature

ER -

Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract

Publication series

UN SDGs

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this