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Psychological ownership: A social marketing advertising message appeal? not for women

  • E. J. Ourso College of Business
  • University of Richmond

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalInternational Journal of Advertising
Volume31
Issue number3
StatePublished - 2012

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 5 - Gender Equality
    SDG 5 Gender Equality

ASJC Scopus Subject Areas

  • Communication
  • Marketing

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