Psychological ownership: a social marketing advertising message appeal?

Judith Anne Garretson Folse; Julie Guidry Moulard; Randle D. Raggio

doi:10.2501/IJA-31-2-291-315

Psychological ownership: a social marketing advertising message appeal?

Judith Anne Garretson Folse
, Julie Guidry Moulard
, Randle D. Raggio

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	International Journal of Advertising
Volume	31
Issue number	2
DOIs	https://doi.org/10.2501/IJA-31-2-291-315
State	Published - Jan 1 2012

Disciplines

Public Relations and Advertising
Marketing
Business

Access to Document

10.2501/IJA-31-2-291-315License: Unspecified

Cite this

@article{2d3a517101374896bf34b32d80abf676,

title = "Psychological ownership: a social marketing advertising message appeal?",

author = "Folse, \{Judith Anne Garretson\} and Moulard, \{Julie Guidry\} and Raggio, \{Randle D.\}",

year = "2012",

month = jan,

day = "1",

doi = "10.2501/IJA-31-2-291-315",

language = "American English",

volume = "31",