Skip to main navigation Skip to search Skip to main content

Pulsation in a competitive model of advertising-firm's cost interaction

  • University of Texas at Tyler
  • Portland State University

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)916-926
Number of pages11
JournalEuropean Journal of Operational Research
Volume246
Issue number3
DOIs
StatePublished - Nov 1 2015

ASJC Scopus Subject Areas

  • General Computer Science
  • Modeling and Simulation
  • Management Science and Operations Research
  • Information Systems and Management

Keywords

  • Advertising pulsation
  • Game theory
  • Marketing
  • Regression
  • Shape of firm's cost function

Fingerprint

Dive into the research topics of 'Pulsation in a competitive model of advertising-firm's cost interaction'. Together they form a unique fingerprint.

Cite this