Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers—An Abstract

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@article{7452a85df6c740b393b66d8ddcb96c14,

title = "Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers{\textemdash}An Abstract",

author = "Parker, \{Janna M.\} and Alford, \{Bruce L.\}",

year = "2017",

month = jan,

day = "1",

doi = "10.1007/978-3-319-45596-9\_174",

language = "American English",

journal = "Default journal",

}

TY - JOUR

T1 - Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers—An Abstract

AU - Parker, Janna M.

AU - Alford, Bruce L.

PY - 2017/1/1

Y1 - 2017/1/1

UR - https://link.springer.com/content/pdf/10.1007%2F978-3-319-45596-9_174.pdf

U2 - 10.1007/978-3-319-45596-9_174

DO - 10.1007/978-3-319-45596-9_174

M3 - Article

JO - Default journal

JF - Default journal

ER -