Revisiting the Self and Exploring Its Role in Identity Formation

Obinna Obilo; Bruce Alford; David Locander

doi:10.1007/978-3-319-26647-3_68

Revisiting the Self and Exploring Its Role in Identity Formation

Obinna Obilo
, Bruce Alford
, David Locander

Marketing and Analysis

Central Michigan University
California State University, Fullerton

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.1007/978-3-319-26647-3_68
State	Published - Jan 1 2016

Disciplines

Psychology

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title = "Revisiting the Self and Exploring Its Role in Identity Formation",

author = "Obinna Obilo and Bruce Alford and David Locander",

note = "Obinna Obilo Bruce Alford David Locander Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) Like all scientific endeavor, our quest for truth regarding The Self requires continuous successful approximations of some objective construct that is in fact the self.",

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AU - Alford, Bruce

AU - Locander, David

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Revisiting the Self and Exploring Its Role in Identity Formation

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