Sales Research: Where is the Cutting Edge?

Michael Ahearne; Andrea L. Dixon; Douglas E. Hughes; William B. Locander; Greg W. Marshall; Daniel M. Ladik

doi:10.1007/978-3-319-10873-5_104

Sales Research: Where is the Cutting Edge?

Michael Ahearne
, Andrea L. Dixon
, Douglas E. Hughes
, William B. Locander
, Greg W. Marshall
, Daniel M. Ladik

University of Houston
Baylor University
Michigan State University
Loyola University New Orleans
Rollins College
Seton Hall University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	198
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-10873-5_104
State	Published - 2015
Externally published	Yes

Publication series

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Explicit Goal
Historical Perspective
Sale Force
Sales Management
Special Session

Access to Document

10.1007/978-3-319-10873-5_104

Cite this

Sales Research: Where is the Cutting Edge? / Ahearne, Michael; Dixon, Andrea L.; Hughes, Douglas E. et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 198 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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title = "Sales Research: Where is the Cutting Edge?",

keywords = "Explicit Goal, Historical Perspective, Sale Force, Sales Management, Special Session",

author = "Michael Ahearne and Dixon, \{Andrea L.\} and Hughes, \{Douglas E.\} and Locander, \{William B.\} and Marshall, \{Greg W.\} and Ladik, \{Daniel M.\}",

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doi = "10.1007/978-3-319-10873-5\_104",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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T2 - Where is the Cutting Edge?

AU - Ahearne, Michael

AU - Dixon, Andrea L.

AU - Hughes, Douglas E.

AU - Locander, William B.

AU - Marshall, Greg W.

AU - Ladik, Daniel M.

PY - 2015

Y1 - 2015

KW - Explicit Goal

KW - Historical Perspective

KW - Sale Force

KW - Sales Management

KW - Special Session

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T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 198

BT - Developments in Marketing Science

PB - Springer Nature

ER -

Sales Research: Where is the Cutting Edge?

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this