Sex and Puffery in Advertising: An Absolutely Sensational and Sexually Provocative Experiment

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	International Business Management
Volume	2
Issue number	1
DOIs	https://doi.org/10.3968/j.ibm.1923842820110201.001
State	Published - Mar 5 2011

Disciplines

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title = "Sex and Puffery in Advertising: An Absolutely Sensational and Sexually Provocative Experiment",

author = "Douglas Amyx and Kimberly Amyx",

year = "2011",

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doi = "10.3968/j.ibm.1923842820110201.001",

language = "American English",

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