Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract

Cassandra Ditt; Julie Guidry Moulard; Kathrynn Pounders; Louis J. Zmich

doi:10.1007/978-3-031-24687-6_37

Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract

Cassandra Ditt
, Julie Guidry Moulard
, Kathrynn Pounders
, Louis J. Zmich

Marketing and Analysis

McNeese State University
University of Texas at Austin

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	97-98
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-031-24687-6_37
State	Published - 2023

Publication series

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Attachment
Authenticity
Influencer marketing
Social media influencers

Access to Document

10.1007/978-3-031-24687-6_37

Cite this

Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract. / Ditt, Cassandra; Moulard, Julie Guidry; Pounders, Kathrynn et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2023. p. 97-98 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Ditt, C, Moulard, JG, Pounders, K & Zmich, LJ 2023, Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 97-98. https://doi.org/10.1007/978-3-031-24687-6_37

Ditt C, Moulard JG, Pounders K, Zmich LJ. Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2023. p. 97-98. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-031-24687-6_37

Ditt, Cassandra ; Moulard, Julie Guidry ; Pounders, Kathrynn et al. / Social Media Influencers and Authenticity : The Effect of Partnership Disclosure and Attachment Strength: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2023. pp. 97-98 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract

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ASJC Scopus Subject Areas

Keywords

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