Source Credibility in Attorney Advertisements

Douglas Amyx; Dennis Bristow; Jeffrey Robb

doi:10.1080/15332960903199356

Source Credibility in Attorney Advertisements

Douglas Amyx
, Dennis Bristow
, Jeffrey Robb

St. Cloud State University
Texas Woman's University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Services Marketing Quarterly
Volume	30
Issue number	4
DOIs	https://doi.org/10.1080/15332960903199356
State	Published - Sep 28 2009

Disciplines

Public Relations and Advertising
Business

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10.1080/15332960903199356License: Unspecified

Cite this

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title = "Source Credibility in Attorney Advertisements",

author = "Douglas Amyx and Dennis Bristow and Jeffrey Robb",

note = "An experiment was conducted using a mock-up of print advertisements for attorneys. The study used a sample of 309 subjects in a 2 {\texttimes} 2 full factorial between subjects design. The independent variables were attorney certification credentials and attorney sex. The dependent variable was source credibility, measured through the dimensions of expertise and trustworthiness.",

year = "2009",

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doi = "10.1080/15332960903199356",

language = "American English",

volume = "30",

journal = "Services Marketing Quarterly",

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T1 - Source Credibility in Attorney Advertisements

AU - Amyx, Douglas

AU - Bristow, Dennis

AU - Robb, Jeffrey

N1 - An experiment was conducted using a mock-up of print advertisements for attorneys. The study used a sample of 309 subjects in a 2 × 2 full factorial between subjects design. The independent variables were attorney certification credentials and attorney sex. The dependent variable was source credibility, measured through the dimensions of expertise and trustworthiness.

PY - 2009/9/28

Y1 - 2009/9/28

UR - http://www.tandfonline.com/doi/full/10.1080/15332960903199356

U2 - 10.1080/15332960903199356

DO - 10.1080/15332960903199356

M3 - Article

VL - 30

JO - Services Marketing Quarterly

JF - Services Marketing Quarterly

IS - 4

ER -

Source Credibility in Attorney Advertisements

Disciplines

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