@article{fb6b00d00bf3425d863767dc2637e27e,
title = "Structured Abstract: An Exploration and Typology of Exclusivity in Marketing",
author = "Danny Upshaw and Doug Amyx",
note = "Exclusivity is a long-lived concept in marketing. Luxury goods, for example, are often discussed in terms of their {"}exclusive{"} appeal. Franchise, technology, or patent licenses are often {"}exclusive{"}...",
year = "2017",
month = jan,
day = "1",
doi = "10.1007/978-3-319-45596-9\_97",
language = "American English",
journal = "Default journal",
}