@article{b952703931f349baae6700ea77fd439d,
title = "Tactics to Enhance the Effectiveness of Delayed Incentive Offerings in a Competitive Environment",
author = "Terry Bristol and Douglas Amyx",
note = "Managers often try to gain repeat purchases by using delayed incentives such as bounce-back coupons or continuity programs that require consumers to make multiple or long-run purchases to receive the incentive's reward. Yet, given a choice, consumers presumably would rather receive their rewards sooner, than later.",
year = "1997",
month = jan,
day = "22",
doi = "10.1300/J057v04n01\_04",
language = "American English",
volume = "4",
journal = "Journal of Promotion Management",
number = "1",
}