The advantages of atypical advertisements for stereotyped product categories

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	25-37
Number of pages	13
Journal	Journal of Current Issues and Research in Advertising
Volume	24
Issue number	1
DOIs	https://doi.org/10.1080/10641734.2002.10505125
State	Published - 2002
Externally published	Yes

ASJC Scopus Subject Areas

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title = "The advantages of atypical advertisements for stereotyped product categories",

author = "Stafford, \{Thomas F.\} and Stafford, \{Marla Royne\}",

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AU - Stafford, Marla Royne

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