@article{fabaf036034041a78b7b5f25187c161f,
title = "The authentic virtual influencer: Authenticity manifestations in the metaverse",
keywords = "Authenticity, Avatars, Branding, Computer-generated images (CGI), Social media, Virtual influencer",
author = "Bernadett Koles and Alice Audrezet and Moulard, \{Julie Guidry\} and Nisreen Ameen and Brad McKenna",
note = "Publisher Copyright: {\textcopyright} 2023",
year = "2024",
month = jan,
doi = "10.1016/j.jbusres.2023.114325",
language = "English",
volume = "170",
journal = "Journal of Business Research",
issn = "0148-2963",
}