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The Customer Is Always Right: Determinants and Outcomes of Consumer Value Co-Destruction: An Abstract

  • Joanne T. Cao
  • , Bruce L. Alford
  • University of Southern Mississippi

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalAcademy Marketing Science Conference
DOIs
StatePublished - May 24 2017

Disciplines

  • Business
  • Marketing

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