@article{cf4dd233e22f4747a6fc4852de82f590,
title = "The Effect of Brand Attitude and Brand Image on Brand Equity",
author = "Faircloth, \{James B.\} and Capella, \{Louis M.\} and Alford, \{Bruce L.\}",
note = "Brand equity has been criticized by some for an alleged lack of managerial relevance. This paper reports a study which operationalizes brand equity and empirically tests a conceptual model adapted from the work of Aaker (1991) and Keller (1993) considering the effect of brand attitude and brand image on brand equity.",
year = "2001",
month = jul,
day = "1",
doi = "10.1080/10696679.2001.11501897",
language = "American English",
volume = "9",
journal = "The Journal of Marketing Theory and Practice",
number = "3",
}