The effect of retail atmospherics on customers' perceptions of salespeople and customer persuasion: An empirical investigation

Arun Sharma; Thomas F. Stafford

doi:10.1016/S0148-2963(99)00004-1

The effect of retail atmospherics on customers' perceptions of salespeople and customer persuasion: An empirical investigation

Arun Sharma
, Thomas F. Stafford

University of Miami
Texas Woman's University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	183-191
Number of pages	9
Journal	Journal of Business Research
Volume	49
Issue number	2
DOIs	https://doi.org/10.1016/S0148-2963(99)00004-1
State	Published - Aug 2000
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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title = "The effect of retail atmospherics on customers' perceptions of salespeople and customer persuasion: An empirical investigation",

author = "Arun Sharma and Stafford, \{Thomas F.\}",

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pages = "183--191",

journal = "Journal of Business Research",

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T2 - An empirical investigation

AU - Sharma, Arun

AU - Stafford, Thomas F.

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JO - Journal of Business Research

JF - Journal of Business Research

IS - 2

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The effect of retail atmospherics on customers' perceptions of salespeople and customer persuasion: An empirical investigation

ASJC Scopus Subject Areas

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