The effectiveness of tensile pricing tactics in the advertising of services

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@article{ac22053171c1414baa28dc0a9a21579f,

title = "The effectiveness of tensile pricing tactics in the advertising of services",

author = "Stafford, \{Marla Royne\} and Stafford, \{Thomas F.\}",

year = "2000",

doi = "10.1080/00913367.2000.10673608",

language = "English",

volume = "29",

pages = "45--60",

journal = "Journal of Advertising",

issn = "0091-3367",

number = "2",

}

TY - JOUR

T1 - The effectiveness of tensile pricing tactics in the advertising of services

AU - Stafford, Marla Royne

AU - Stafford, Thomas F.

PY - 2000

Y1 - 2000

UR - https://www.scopus.com/pages/publications/84986172039

UR - https://www.scopus.com/pages/publications/84986172039#tab=citedBy

U2 - 10.1080/00913367.2000.10673608

DO - 10.1080/00913367.2000.10673608

M3 - Article

AN - SCOPUS:84986172039

SN - 0091-3367

VL - 29

SP - 45

EP - 60

JO - Journal of Advertising

JF - Journal of Advertising

IS - 2

ER -