@article{339204a8bd17453789c2f55663355801,
title = "The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention",
keywords = "Buying intention, Discount, Offer value, Price consciousness, Reference prices, Sales proneness, Search intention",
author = "Alford, \{Bruce L.\} and Abhijit Biswas",
year = "2002",
doi = "10.1016/S0148-2963(00)00214-9",
language = "English",
volume = "55",
pages = "775--783",
journal = "Journal of Business Research",
issn = "0148-2963",
number = "9",
}