@article{ba22b67f09814bb1bcf6733a0236684b,
title = "The Effects of Values, Advertising Characteristics, and Animal Companion Preference on Consumer Attitudes and Purchase",
author = "Amyx, \{Douglas A.\}",
note = "Douglas A. Amyx Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) A 4 × 3 × 2 between subjects full-factor experiment using homeowners who were some form of pet lover was developed. Subjects viewed an advertisement for a fictitious realtor with either a dog or a cat.",
year = "2017",
month = jan,
day = "1",
doi = "10.1007/978-3-319-45596-9\_15",
language = "American English",
journal = "Default journal",
}