@inbook{18ec274097374c51ae5617122ef4d636,
title = "The Influence of Brand Acquisition on Perceived Authenticity: An Abstract",
keywords = "Brand acquisition, Brand authenticity, Brand trust, Brand trust, Perceived authenticity",
author = "Sabinah Wanjugu and Juliann Allen and Moulard, \{Julie Guidry\}",
note = "Publisher Copyright: {\textcopyright} 2020, The Academy of Marketing Science.",
year = "2020",
doi = "10.1007/978-3-030-39165-2\_174",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
pages = "431--432",
booktitle = "Developments in Marketing Science",
publisher = "Springer Nature",
}