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The influence of comparative advertising on consumer ethnocentrism in the American automobile market

  • Nicholls State University

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)321-337
Number of pages17
JournalJournal of Marketing Theory and Practice
Volume23
Issue number3
DOIs
StatePublished - Jan 1 2015
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

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