The Influence of Prior Product and Store Knowledge on Consumer Reference Price Estimates

TY - JOUR

T1 - The Influence of Prior Product and Store Knowledge on Consumer Reference Price Estimates

AU - Sherrell, Daniel L.

AU - Biswas, Abhijit

AU - Alford, Bruce L.

N1 - Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) The study examines the influence of product and store knowledge on estimates of internal price standards for two categories of electronic products via protocol analysis.

PY - 2015/1/1

Y1 - 2015/1/1

UR - https://link.springer.com/chapter/10.1007/978-3-319-17049-7_3

U2 - 10.1007/978-3-319-17049-7_3

DO - 10.1007/978-3-319-17049-7_3

M3 - Article

JO - Default journal

JF - Default journal

ER -