The Marketing Concept in an Academic Setting: Assessing and Comparing the Needs of Asian/Pacific Islander and Anglo Consumers of the Educational Product

Douglas A. Amyx; Dennis N. Bristow

doi:10.1300/J127v05n04_05

The Marketing Concept in an Academic Setting: Assessing and Comparing the Needs of Asian/Pacific Islander and Anglo Consumers of the Educational Product

Douglas A. Amyx
, Dennis N. Bristow

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Customer Service in Marketing and Management
Volume	5
Issue number	4
DOIs	https://doi.org/10.1300/J127v05n04_05
State	Published - Dec 20 1999

Disciplines

Business
Marketing

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title = "The Marketing Concept in an Academic Setting: Assessing and Comparing the Needs of Asian/Pacific Islander and Anglo Consumers of the Educational Product",

author = "Amyx, \{Douglas A.\} and Bristow, \{Dennis N.\}",

year = "1999",

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language = "American English",

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journal = "Journal of Customer Service in Marketing and Management",

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AU - Amyx, Douglas A.

AU - Bristow, Dennis N.

PY - 1999/12/20

Y1 - 1999/12/20

U2 - 10.1300/J127v05n04_05

DO - 10.1300/J127v05n04_05

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JO - Journal of Customer Service in Marketing and Management

JF - Journal of Customer Service in Marketing and Management

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The Marketing Concept in an Academic Setting: Assessing and Comparing the Needs of Asian/Pacific Islander and Anglo Consumers of the Educational Product

Disciplines

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