@article{a230ea5bd111467b87ce0e196f4946e7,
title = "The mediation effects of sticker shock",
author = "Weiling Zhuang and Bruce Alford",
note = "This study aims to extend prior studies by examining the mediation effects of sticker shock on the relationship between price discount and buying intention. Sticker shock refers to the discrepancy between a brand's sale price (SP) and an individual's internal reference price (IRP) (Winer 1985).",
year = "2015",
month = jul,
day = "20",
doi = "10.1108/JPBM-04-2014-0547",
language = "American English",
volume = "24",
journal = "Journal of Product \& Brand Management",
number = "4",
}