@article{6fdafaafdca34ff294db76a57bf7c597,
title = "The Role of a Psychographic Approach in Segmenting Electorates' Voting Behavior and Party Identification",
author = "Chiu, \{Kevin Kuan Shun\} and Huston, \{C. Richard\} and Mesak, \{Hani I.\} and Willis, \{T. Hillman\}",
note = "Generally speaking, demographics explain two-thirds of everything. This study demonstrated how personal values may be associated with demographic characteristics to create a better market segmentation tool for investigating differences and similarities in both party identification and voting behavior.",
year = "2010",
month = feb,
day = "16",
doi = "10.1080/15377850903472521",
language = "American English",
volume = "9",
journal = "Journal of Political Marketing",
}