The Role of Affect in Interpersonal Marketing Encounters: Alternative Conceptualizations

Thomas F. Stafford

doi:10.1007/978-3-319-13144-3_1

The Role of Affect in Interpersonal Marketing Encounters: Alternative Conceptualizations

Thomas F. Stafford

Cameron University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.1007/978-3-319-13144-3_1
State	Published - Jan 1 2015
Externally published	Yes

Disciplines

Psychology
Marketing

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10.1007/978-3-319-13144-3_1License: Unspecified

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author = "Stafford, \{Thomas F.\}",

note = "Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) Negative Affect Personal Selling Persuasion Knowledge Salesperson Performance Schemer Schema These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.",

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The Role of Affect in Interpersonal Marketing Encounters: Alternative Conceptualizations

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