@article{1a5bbd6090194f5282403a9eee504736,
title = "The role of brand gratitude in consumer relationships with cool brands",
keywords = "Brand attachment, Brand coolness, Brand loyalty, Brand personality, Brand relationships, Emotional branding, Gratitude",
author = "Koskie, \{Melanie Moore\} and Freling, \{Ryan E.\} and Locander, \{William B.\} and Freling, \{Traci H.\}",
note = "Publisher Copyright: {\textcopyright} 2023, Emerald Publishing Limited.",
year = "2024",
month = jul,
day = "30",
doi = "10.1108/JPBM-02-2023-4343",
language = "English",
volume = "33",
pages = "419--435",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
number = "4",
}