@article{865680eb7e9840b5b2717a51af74dacb,
title = "The Role of Suspense in Gaming: Inducing Consumers{\textquoteright} Game Enjoyment",
keywords = "advergames, enjoyment, fear, games, gamification, hope, probability, suspense",
author = "Moulard, \{Julie Guidry\} and Michael Kroff and Kathrynn Pounders and Cassandra Ditt",
note = "Publisher Copyright: {\textcopyright} 2019, {\textcopyright} 2019 American Academy of Advertising.",
year = "2019",
month = sep,
day = "2",
doi = "10.1080/15252019.2019.1689208",
language = "English",
volume = "19",
pages = "219--235",
journal = "Journal of Interactive Advertising",
issn = "1525-2019",
number = "3",
}