@article{89b0f7bfe5ee475a9867ca868a0d82af,
title = "Unraveling consumer suspense: The role of hope, fear, and probability fluctuations",
author = "Moulard, \{Julie Guidry\} and Kroff, \{Michael W.\} and Folse, \{Judith Anne Garretson\}",
note = "This empirical research focuses on suspense, which is proposed to be a formative construct comprised of the emotions of hope and fear. Two measurement...",
year = "2012",
month = mar,
day = "1",
doi = "10.1016/j.jbusres.2011.04.011",
language = "American English",
volume = "65",
journal = "Journal of Business Research",
number = "3",
}