@article{6b1f5ae8da9048299fbc931a039ee46a,
title = "Virtual influencers: Definition and future research directions",
keywords = "AI influencers, Avatars, Computer-generated imagery, Influencer marketing, Virtual humans, Virtual influencer",
author = "Alice Audrezet and Bernadett Koles and Moulard, \{Julie Guidry\} and Nisreen Ameen and Brad McKenna",
note = "Publisher Copyright: {\textcopyright} 2025 The Author(s)",
year = "2025",
month = nov,
doi = "10.1016/j.jbusres.2025.115647",
language = "English",
volume = "200",
journal = "Journal of Business Research",
issn = "0148-2963",
}