What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract

Louis J. Zmich; Breanne Mertz; Cameron Sumlin; Julie Moulard

doi:10.1007/978-3-030-89883-0_138

What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract

Louis J. Zmich
, Breanne Mertz
, Cameron Sumlin
, Julie Moulard

Marketing and Analysis

Louisiana Tech University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	525-526
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-89883-0_138
State	Published - 2022

Publication series

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Authenticity
Human brands
Social media influencers
Transparency

Access to Document

10.1007/978-3-030-89883-0_138

Cite this

What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract. / Zmich, Louis J.; Mertz, Breanne; Sumlin, Cameron et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. p. 525-526 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Zmich, LJ, Mertz, B, Sumlin, C & Moulard, J 2022, What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 525-526. https://doi.org/10.1007/978-3-030-89883-0_138

Zmich LJ, Mertz B, Sumlin C, Moulard J. What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2022. p. 525-526. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-89883-0_138

@inbook{98172e992aee4771b1af4a8ce9c19923,

title = "What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract",

keywords = "Authenticity, Human brands, Social media influencers, Transparency",

author = "Zmich, \{Louis J.\} and Breanne Mertz and Cameron Sumlin and Julie Moulard",

note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",

year = "2022",

doi = "10.1007/978-3-030-89883-0\_138",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

pages = "525--526",

booktitle = "Developments in Marketing Science",

publisher = "Springer Nature",

}

TY - CHAP

T1 - What Happens When Social Media Influencers Lie? Authenticity and Human Brands

T2 - An Abstract

AU - Zmich, Louis J.

AU - Mertz, Breanne

AU - Sumlin, Cameron

AU - Moulard, Julie

PY - 2022

Y1 - 2022

KW - Authenticity

KW - Human brands

KW - Social media influencers

KW - Transparency

UR - https://www.scopus.com/pages/publications/85127973952

UR - https://www.scopus.com/pages/publications/85127973952#tab=citedBy

U2 - 10.1007/978-3-030-89883-0_138

DO - 10.1007/978-3-030-89883-0_138

M3 - Chapter

AN - SCOPUS:85127973952

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 525

EP - 526

BT - Developments in Marketing Science

PB - Springer Nature

ER -

What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Fingerprint

Cite this