@article{03b916317be745599007ea51c89f657b,
title = "What makes a human brand authentic? Identifying the antecedents of celebrity authenticity",
author = "Moulard, \{Julie Guidry\} and Garrity, \{Carolyn Popp\} and Rice, \{Dan Hamilton\}",
note = "Publisher Copyright: {\textcopyright} 2014 Wiley Periodicals, Inc.",
year = "2015",
month = feb,
day = "1",
doi = "10.1002/mar.20771",
language = "English",
volume = "32",
pages = "173--186",
journal = "Psychology \& Marketing",
issn = "0742-6046",
number = "2",
}