@article{2bdd9666246843bdba3e1f8f72f3babe,
title = "When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases",
keywords = "Aesthetics, Brand consciousness, Brand engagement, Impulse buying, Materialism, Self-concept, Symbolic self-completion",
author = "Daria Koksal and Koskie, \{Melanie Moore\} and Locander, \{William B.\}",
note = "Publisher Copyright: {\textcopyright} 2025 Elsevier Ltd",
year = "2025",
month = oct,
doi = "10.1016/j.jretconser.2025.104375",
language = "English",
volume = "87",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
}