Zen and the Art of Market Maintenance: the Changing Role of Selling in Marketing Relationships

TY - JOUR

T1 - Zen and the Art of Market Maintenance: the Changing Role of Selling in Marketing Relationships

AU - Stafford, Thomas F.

N1 - Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) Conjoint Analysis Brand Equity Communication Style Consumer Market Relationship Marketing These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

PY - 2015/1/1

Y1 - 2015/1/1

UR - https://link.springer.com/chapter/10.1007/978-3-319-13144-3_82

U2 - 10.1007/978-3-319-13144-3_82

DO - 10.1007/978-3-319-13144-3_82

M3 - Article

JO - Default journal

JF - Default journal

ER -